Business blogging is a great marketing tool that will help increase your online presence.  However, it can be seen as unnecessary and time consuming to manage and update.  Think you haven’t got the time? Here’s why we think blogging is so important for businesses and why you should think again!

Become a Trusted Information Source

Blogging has been rated as the 5th most trusted source for providing accurate online information* because bloggers are writing about their own experiences and expertise.  The visitors to your site have a need and you know how to help.  Creating content that will engage with your readers will demonstrate that you know your stuff and starts to build a relationship with them before you have even spoken to them.

It’s an Important Marketing Tool

It’s a free opportunity for you to write about your products and services, showcasing their worth and the many benefits you can bring.  It allows you to focus one area or product at a time, allowing you to go into more detail and relate it to your readers.

B2B marketers that use blogs receive 67% more leads than those that do not*, with those who prioritise their blogging being 13x more likely to enjoy a positive return on investment*.

Improve Your SEO and Website Traffic

A website is static.  When you first publish your site, it’s an invitation to web crawlers to browse through and index your pages.  The web crawlers help to categorise your site to appear in search engine results.  But if nothing changes, there’s nothing new to attract the crawlers.  By adding a blog and regularly publishing new content, this will entice the crawlers back to your website.  It’s also a good opportunity to receiving engagement from readers with comments and links to share on social media, which again will increase your SEO ranking.

Companies who publish a blog receive 97% more links to their website*.

Engage With Your Customers

People buy from people.  Writing a blog about you, as well as your business, will give your customers, and potential customers, a chance to get to know you, what you can do and how you can help them.   They need to know whether you are the right fit for them and can deliver what they need.  By writing about topics relevant to them and about you gives them the opportunity to get to know you and demonstrates the benefits and value you can bring to them and their business.

 

Writing a Blog – Think It’s Too Hard?

Many people suffer from writer’s block when it comes to sitting down and writing their blog posts.  The best place to start is thinking about your ideal client and what they need.  It’s all about sharing content with them, demonstrating your expertise and engaging with your audience.  Think about questions you have been asked previously by existing and potential clients.  What problems are they facing?  How can you help them?  What product/service can you offer them to make their life easier or better?  Write about what you know and what you are passionate about.

Further Reading

Want to find out more information on writing and managing a successful blog?  Click here to read a great post from Talented Ladies Club or check out our facebook page where we shared an infographic on 8 simple blog post ideas. 


*Source - Digital Mums

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